Programme

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Morning 9 – 12

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Registration, Coffee and cakes

Introduction Alex Giordano(Centro Studi Etnografia Digitale)-Adam Arvidsson(University of Milano, CBS, Centro Studi Etnografia Digitale)

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PhD Seminar on Digital Ethnography Robert Kozinets(Schulich Business School. York University, Toronto)

Part 2 “Social Media theory”

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Panel 2 What Methods can we use to study digital data? Piergiorgio degli Esposti (University of Bologna), Nathan Jurgenson (University of Maryland), Carolin Gerlitz (Goldsmiths, University of London / Digital Methods Initiative Amsterdam)

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Concluding lecture Robert Kozinets (Schulich Business School. York University, Toronto)

Presentation and discussion of research projects developed by seminar participants. Adam Arvidsson(University of Milano) Soren Aaeskegaard (University of Southern Denmark, Odense)

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Afternoon 14 – 18

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14.00 – 15.00 Public Event: Introduction to Netnography Robert Kozinets (Schulich Business School. York University, Toronto)

15.30.18.00 PhD Seminar on Digital Ethnograph Robert Kozinets(Schulich Business School. York University, Toronto)

Part 1 “Netnographic Guidelines and Principles”

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Panel 1 What use is Digital Ethnography for Marketing? Alex Giordano (Università di Urbino & Centro Studi di Etnografia Digitale) Alessandro Caliandro (Università di Milano & Centro Studi di Etnografia digitale) Stefano Pace(Università Bocconi) Bernard Cova (EUROMED, Marseilles)

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PhD Seminar on Digital Ethnography Robert Kozinet (Schulich Business School. York University, Toronto)

Part 3 “Doing Netnography”

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Presentation and discussion of research projects developed by seminar participants. Adam Arvidsson (University of Milano) Soren Aaeskegaard (University of Southern Denmark, Odense)

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Evening 19-21

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Aperitif with artist collective Fake Press “Digital Ethnography: a performative approach”

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Presentation of “New Groups and New Methods? The Ethnography and Qualitative Research of Online Groups”, a cura di Stefano De Paoli e Maurizio Teli – a special issue of “Etnografia e Ricerca Qualitativa” (volume 4, numero 2, ediz. Il Mulino 2011)Maurizio Teli (Fondazione Ahref, curatore del numero speciale)Andrea Brighenti (Università degli Studi di Trento, redazione di Etnografia e Ricerca Qualitativa) Alex Giordano (Centro Studi Etnografia Digitale ) Adam Arvidsson (università di Milano) Giovanni Boccia Artieri (Università di Urbino)

 

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Aperitif and Concluding Panel: Understanding Social Media: Do Social Media Really Change Anything? A tribute to Mc Luhan Alfonso Amendola (Università degli Studi di Salerno e Cultural Manager od Mediateca MARTE, Cava de’ Tirreni) Roberta Bartoletti e Giovanni Boccia Artieri (University of Urbino) Adam Arvidsson (Università di Milano) Alex Giordano (Centro Studi Etnografia Digitale) Luisa Leonini (Università di Milano) Alberto Abbruzzese (Università IULM di Milano) Derrick de Kerckhove (University of Toronto – Università degli Studi di Napoli Federico II°). at MEDIATECA MARTE